NEWS
CHAO YANG Tyre won the Outstanding Brand Award and continued to promote the development of China’s automotive aftermarket
Recently, Chaoyang Tire won the “2024 Jingdong Car Ownership Excellence Brand Award” at the 2024 Jingdong Car Ownership Partner Conference. This honor not only highlights Chaoyang Tire’s leading position in the industry, but also reflects its excellent performance in terms of product power and brand power. Chaoyang Tire debuted at this conference with its No. 1 high-end tire, which was warmly sought after by the audience. Through a number of independently developed patented technologies, Series 1 completes the iterative upgrading of products and brands with technological innovation, bringing better experience to users. Its excellent performance in research and development innovation, supporting cooperation, competition tests and other aspects has successfully created a new benchmark for high-end tires. In the face of many pain points in the automotive aftermarket, the No. 1 service created by Chaoyang Tire focuses on user experience, continues to deepen the standardization capacity building of stores, and brings high-quality services to the majority of car owners. At the same time, Chaoyang Tire’s service network all over the country also provides consumers with more convenient and intimate services. In addition, Chaoyang Tire also reached cooperation with Jingdong car maintenance to jointly create super new products and train composite professional technicians for the industry. The two sides will adhere to the user-centric approach and promote the development of China’s automotive aftermarket through value co-creation. In the future, Chaoyang Tire will continue to be committed to technological innovation and quality improvement, to provide consumers with better products and services. At the same time, Chaoyang Tire will also actively cooperate with partners in various fields to jointly explore new opportunities for the development of the industry and make greater contributions to the prosperity of China’s automotive aftermarket.
The rise of China tire enterprises in the international market
In recent years, China’s tire industry has made remarkable achievements in the international market. With excellent quality, innovative technology and strong production capacity, China tire companies are gradually becoming an important participant in the global tire market. China tire companies have invested a lot of resources in technological innovation to continuously improve the performance and quality of products. For example, the high-performance tires developed by some enterprises have excellent performance in wear resistance, wet slip resistance and low noise, and have been widely recognized by the international market. In order to meet the needs of the international market, China tire companies actively expand overseas production bases. Among them, Forward Tire (Vietnam) Co., Ltd. is one of the successful cases of China tire enterprises overseas. The company is located in Long Giang Industrial Park, Tien Giang Province, Vietnam, started in December 2019, and the first tire rolled off the production line in April 2021, achieving a domestic and foreign dual-base production model. Its products are mainly exported to North America, Europe and other regions, well received by customers. In terms of international market expansion, China tire companies have also achieved good results. They actively participate in all kinds of international tire exhibitions and have established close cooperative relations with customers around the world. At the same time, through cooperation with internationally renowned automobile manufacturers, the products of Chinese tire companies have gradually entered the original market, improving brand awareness and market share. The rise of China tire companies in the international market has not only won a reputation for China’s manufacturing industry, but also injected new vitality into the global tire market. In the future, China tire companies will continue to increase technological innovation and market expansion efforts to provide more high-quality tire products for global consumers.